Heap (by Contentsquare)

Heap (by Contentsquare)

heap.io
ChallengerMEDIUM ThreatProduct Analytics / Digital Experience AnalyticsAnalyzed 31/05/2026

Positioning

“Better Insights. Faster.”
Heap has joined forces with Contentsquare — Together, we automatically capture every user interaction so you always have the data you need to increase conversions, retention, and customer delight.

Heap is the only product analytics platform that automatically captures every user interaction across web and mobile with a single code snippet — no engineering instrumentation required. It combines quantitative behavioral analytics with qualitative tools (session replay, heatmaps) and AI-powered insights (Sense) to give teams a complete, retroactive view of the digital customer journey, surfacing hidden opportunities and friction points without pre-planning.

Target Audience

Startups to large enterprises; Free/Growth tiers target SMBs and startups; Pro/Premier tiers target mid-market and enterprise (10,000+ companies use Heap). Product Managers, Product Analytics Leaders, Growth Leads, Digital Marketers, UX Researchers, Data Teams, and eCommerce Managers who need to understand and improve user behavior without heavy reliance on engineering. Automatically capturing and analyzing all user interactions to improve conversion rates, feature adoption, user retention, and overall digital experience — without manual event tracking setup

Features (62)

Data Capture & Autocapture

10 features
Autocapture (automatic event capture — clicks, pageviews, form fills, taps, swipes)Visual Event Labeling (no-code event definition via point-and-click UI)

Analytics & Reporting

13 features
Funnels (conversion funnel analysis with automated data science)Journeys / Journey Maps (visual map of all user paths with conversion rates)Retention Analysis (cohort-based retention charts)

Digital Experience Analytics (Qualitative)

6 features
Session Replay (integrated with analytics, auto-cued to relevant moments)Heatmaps / Zoning Analysis (on-page engagement visualization)

AI & Automated Insights (Sense)

6 features
Sense Chat (natural language Q&A about user behavior)Sense Summaries (AI-generated behavioral data summaries)Heap Illuminate (automated data science for friction and opportunity detection)

Data Governance

6 features
Retroactive Analysis (answer past questions on historical data)

Integrations & Data Infrastructure

5 features
Heap Connect (data warehouse sync — Snowflake, BigQuery, Redshift, S3)Heap Activate (behavioral targeting / sync to customer engagement tools)

Integrations (30)

Amazon RedshiftAmazon S3Amazon Web Services (AWS)AB TastyAppcuesAttributionAutopilotBigQuery (Google BigQuery)BrazeChameleonClearbitCommandBarConvertCordialDataGrailDelightedFivetranFlagsmithFullStoryGoogle Optimize+10 more

Pricing

Session-based (monthly sessions), tiered SaaS with a free tier and custom/contact-sales pricing for paid tiers; Growth tier pricing based on session volume after signup. Value metric: Monthly sessions (number of user sessions tracked per month across web and mobile)

Free

$0
  • Up to 10,000 monthly sessions
  • Core analytics charts (Funnels, Journeys, Retention, Influence)
  • Autocapture
  • APIs

Growth

Custom (estimated ~$3,600/year; requires signup and snippet install for estimate)
  • All Free features
  • Sense AI (Chat, Summaries, Follow-ups)
  • Unlimited users & reports
  • Chart customization

Pro

Custom (contact sales)
  • All Growth features
  • Sense AI included
  • Account Analytics
  • Engagement Matrix

Premier

Custom (contact sales)
  • All Pro features
  • Sense AI included
  • Data Warehouse Integration (Heap Connect) — included
  • Heap Activate — included

Strengths & Weaknesses

Strengths (6)

  • Industry-leading Autocapture technology — automatically captures every user interaction without manual event tagging, eliminating engineering dependency
  • Retroactive analysis capability — allows teams to define events and analyze historical data captured before questions were even asked
  • Backed by Contentsquare — acquisition provides enterprise scale, expanded DXA+PA+VOC platform, and combined global customer base
  • AI-powered insights via Sense AI and CoPilot — democratizes analytics for non-technical users through natural language querying
  • Native Session Replay, Journey Maps, and Heatmaps — uniquely combines quantitative product analytics with qualitative visual insights in one platform
  • Strong G2 social proof — 4.4/5 stars from 1,085+ reviews; recognized as G2 Leader in Product Analytics, Customer Journey Analytics, and Mobile App Analytics

Weaknesses (6)

  • Post-acquisition quality concerns — users report increased bugs and degraded support quality since Contentsquare acquisition in 2023
  • Expensive at scale — free tier limited to 10K sessions; paid plans require annual contracts and costs escalate quickly ($3,600+/year to $30K+/year for enterprise)
  • Steep learning curve — complex UI that is not beginner-friendly despite AI features aimed at democratizing access
  • Limited B2B/GTM analytics — primarily tracks website and app data; no LinkedIn intent signals, CRM/MAP integration, or account-level analytics for B2B teams
  • Data governance challenges — autocapturing everything can create noisy, messy datasets requiring significant cleanup and governance overhead
  • Brand identity dilution — transitioning from standalone Heap brand to Heap by Contentsquare creates confusion and risks losing brand equity built over 10+ years

Social Proof

Customers (15)

CrunchbaseWorkhumanFightCampAtria Senior LivingHelloSign (Dropbox Sign)EsuranceNatureBoxIndigo AgricultureWhistleOutRoyal Caribbean InternationalASICSClarinsLogitechTwilioManagement Consulting Company (anonymous)

Case Studies (6)

Workhuman
2x increase in nomination flow starts and submissions, equating to more redemptions
Atria Senior Living
+9% increase in conversions from market pages; +2.59% more visitors reaching job postings; overall career site conversion rate improved from 14.5% to 14.9%
Crunchbase
Enabled holistic user segmentation and behavior analysis across millions of users; replaced 3-4 week tracking cycles with instant data insights
FightCamp
More than doubled active user base since adopting Heap; dramatically increased conversion and user acquisition rates through cross-functional data-driven experiments

Market Gap Opportunity

Heap's biggest competitive gap is in the B2B/enterprise GTM analytics space — it lacks account-level analytics, CRM/MAP integration, and multi-channel attribution that B2B teams need. With Amplitude and Mixpanel investing heavily in AI-native analytics and PostHog gaining ground as an open-source developer-friendly alternative with generous free tiers, Heap risks losing mid-market price-sensitive customers. The biggest opportunity lies in fully leveraging the Contentsquare platform consolidation to become the only unified DXA + Product Analytics + Session Replay + VOC platform for enterprise digital teams — a position no pure-play competitor currently occupies.

Heap (by Contentsquare) in side-by-side comparisons

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