Hotjar vs FullStory vs Heap — sample comparison
This is a placeholder comparison rendered before the Evaligo comparison flow is wired up. The real version will be opinionated, structured, and refreshed weekly.
3
Companies analyzed
—
Total features mapped
—
Pricing tiers compared
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Customer logos found
Key takeaways
If you're evaluating
Choose the tool that matches your team maturity and budget — the feature lists are mostly converged.
If you're building
The real moat is no longer capture; it is interpretation and warehouse-native data.
Winners by dimension
Best for SMB
Lowest learning curve and a real free tier.
🏆 Hotjar
Best for enterprise
Strongest compliance posture and integration breadth.
🏆 FullStory
Best price transparency
Clearest published value-metric (per-event vs. opaque session count).
🏆 Heap
Side-by-side
| Hotjar | FullStory | Heap | |
|---|---|---|---|
| Free tier | — | — | — |
| Starting paid price | — | — | — |
| Pricing model | — | — | — |
| Heatmaps | — | — | — |
| Session replay | — | — | — |
Who should pick whom
Solo PM at a 20-person startup
→ Hotjar
Free tier, fast onboarding.
Head of Digital Experience, 1000+
→ FullStory
Compliance and integration breadth.
Analytics lead with Snowflake stack
→ Heap
Native warehouse sync.
What we found
Three different buyer hypotheses
Each of these companies is targeting a different buyer. That is the most useful framing — they barely overlap.
Where the moat actually is
Capture is commoditised. The real differentiator is AI-driven interpretation and warehouse export.
Want to share this?
I just compared Hotjar, FullStory, Heap side by side. They barely compete.
On paper they sell the same thing. In practice they sell to three different humans. Here is the table that made it click 👇
Stat to drop in: All three grew headcount 25 %+ this year — but only one is hiring aggressively in AI.
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